Otaku - another deep Japanese word

The Japanese have invented some truly useful words. One of them is Otaku. Otaku describes something that's more than a hobby but a little less than an obsession. Otaku is the overwhelming desire that gets someone to drive across town to try [and be the first one to own a new model of the iPhone]. Otaku is the great desire to find out everything about [Apple's new upcoming product] - and to tell your fellow hobbyists about it.
(via purple cow, seth godin)