Money Mondays

Private Museums

What do you do when the yacht or the private jet doesn't do it for you anymore, because every other millionaire and billionaire is getting one or has one already? You take it to another level. You raise the game, that's what you do. No longer content with benefactor billing at existing institutions, wealthy business people around the world are breaking ground on the ultimate status symbol, and one that's still a socially acceptable splurge in the current economic climate: private museums that are open to the public. Bernard Arnault (Louis Vuitton Moet Hennesy owner) is building one. And Francois Pinault (Gucci Group owner) has one already. It is simply the ultimate luxury splurge for those who are cash-flushed. (via fortune)