The future of the record label and music industry

Music Straight To Your Phone

1. The record label of the future signs an artist to 3 hit songs with favourable contracts
2. Music is sold via a WAP music store
3. Music is downloaded to the phone and customer is billed using their airtime
4. Artist interacts with fans via the phone/WAP site
5. Music is very affordable
6. Form partnerships with WASP to cut costs of platform
7. Allow advertising on the WAP site to subsidise revenue stream
8. Create competitions for fans to win
9. Allow WAP site to be viral and spread via 'send to friend' or link with other mobile communities
10. Discovery still thru radio and MTV & partnership with YFM in GP, Gagasi in KZN, Good Hope in WP, TruFM in EC
11. Artist promotes store at a gig & fans can buy immediately thru phone
12. Business plan venture with key focus on marketing and value proposition and the phone is the central platform and the PC is peripheral
13. Target the youth-ignore oldins