If an industry is in trouble as a whole, then you need to innovate fast. Ford is taking the challenge seriously and they seem to be doing what is necessary to save this industry from destroying itself. Fast Company's Paul Hochman talked to Ford CEO Alan Mulally about the role of technology at Ford -- from employees' ideas for innovations to consumers high-tech customized experiences at dealerships and behind the wheel (via fastcompany).
Tuesday, April 20, 2010
Ford CEO Alan Mulally Wants Dealerships To Be Like Apple Stores, Cars as Killer Apps
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