Soundbites: Steve Jobs

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

Design is not just what it looks like and feels like. Design is how it works.

I want to put a ding in the universe.

Innovation distinguishes between a leader and a follower.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

Why join the navy if you can be a pirate?