NFL ballet: celebrating creativity

It may be 93 years old, but Grey New York (an ad agency) has managed to creatively resurrect itself with an infusion of youth: the now ubiquitous eTrade baby. Last year, as ad spending industry-wide plummeted 11%, the WPP-owned agency boosted its operating profits by 44%, thanks to 17 new business wins including BMW, Ketel One, and the NFL. Grey's creative revival can be credited to Tor Myhren, its chief creative officer, who has sent his own DIY spirit coursing through his creatives and newly charged production department that creates advertising, Myhren says, "in real time." Grey used Phantom HD digital video, the technology typically used for nature shows on the Discovery Channel, to capture the eloquence of football at 1000 frames per second (via fastcompany).