marketers are liars?

We've seen and heard this commercial a thousand times, the one with the flawless model posing in an ad for facial-blemish cream... an extremely powerful cleaner that removes every trace of dirt in one effortless wipe... the picture-perfect baby modeling the 100% waterproof diaper. In these scenarios, there's not even a hint of a single red spot, a stubborn stain, or a bedraggled mother. This is the story of the past 50 years of commercials, and they all have one thing in common: perfect brands in perfect environments. But there is a strong case to be made for imperfection. Nothing is ever perfect, and even when it appears to be so, we are subconsciously looking for the flaw. Because our point of connection lies in imperfection--it's what makes something unique and, ultimately, authentic. Since perfection can now be had at the stroke of a digital brush, and the food we eat can be manipulated to look brighter and fresher, rounder, and yes, perfect, we have an increasing need to know what's real (via fastcompany).